Editor's letter:Rebranding exercise Gyms need to identify and harness the superordinate goals that really drive behaviour change in members, says Kate Cracknell
ukactive update:National Activity Strategy With studies showing UK physical activity levels are dropping, it's time for a national strategy, says ukactive CEO David Stalker
Everyone's talking about...:Global brands What are the challenges faced by fitness brands looking to expand globally? Is there an ideal model for international success? We ask our panel of experts
Interview:Evo Fitness Bård Windingstad and Peter Byman, founders of Evo Fitness in Norway, explain to Kate Cracknell how personal training and IT lie at the very heart of their business model
Business models:Specialist vs generalist What will be the future of the traditional full-service club in the face of the growing microgym market? Kate Cracknell reports
Promotional Feature:Alliance Leisure Part two of a nine-part series detailing Alliance Leisure's process for creating successful public leisure facilities - Translating clients' wish lists into a viable scheme that's well conceptualised
Group exercise:Strength in numbers Group exercise participants are loyal, attend regularly and are less price sensitive. Are clubs doing enough to harness group exercise?